Build a Highly Profitable Bariatric Business
Increase Your Profit Margin by 6-7+ Figure
Enjoy working fewer hours, making more money and improve patient retention in your practice.
In just 4 weeks, Helen will have implemented the 3 step comprehensive system into your practice for you. This will help to successfully make your clinic stand out from the crowd. Your Bariatric Business will be able to:
- attract new referrals
- provide an impeccable patient service
- increase your income streams and scale to grow your online profits
Whether you work within a small, medium or large Bariatric Team or you work independently, are you seeking guidance to:
- Increasing your profit margins by 6-7+ figure
- Increasing your profit margins, without performing more surgeries
- Increasing your profit margins working fewer hours
- Overcome lack of time, fatigue or clinical burnout
- Overcome the negative impact of staff turnover
- Improve patient engagement
- Reduce patient loss to follow up
- Improving the over all care for your existing and future patients
It is crucial that these issues are addressed, or it will either affect your personal health or your business’s financial health or worst case both.
It is time to progress from offering just the classic medical model when managing your patients.
The classic medical model only allows you to get paid for just your physical personal direct time spent consulting in the clinic or operating on your patient.
This results in an absolute limit to the potential growth of your finances and spare time, resulting in the inability to scale your business. The flow chart below, illustrates the classic medical model.
This classic medical model holds you back because:
- There is an absolute cap to the potential of your income, as you only get paid for your direct time spent with the patient. Your business’s income can’t be scaled by 7+ figure
- It is time intensive, which will lead to clinical and personal burnout
- As a specialist, the core information each patient must be informed of, creates a strong repetitive element to your clinical consultations. This will lead to clinical burnout.
- There is a limit to the number of patients you can physically consult, hence limiting your potential income
- There is a limit to how many patients you and your clinic can manage long term adequately, leading to patient loss to follow up, leading to loss of income
- If associates or staff members leave your clinic, they require time intensive training to become part of the team and relay a consistent message to the patients. This will cost your business time and money.
You may be of the opinion, that the classic medical model, is the only way a patients individual needs can be met satisfactorily. The value and importance of personal care provided to the patient pre and post their weight loss surgery, is completely undisputed and necessary.
However, the classic medical model, makes it absolutely impossible to support your patients at every step. As a result, their engagement with the clinic is reduce and lost. The patients progress and results long term are certainly compromised.
This will lead to loss of patient follow up and loss of the patient to your clinic. For you, this is a loss of a major additional, passive recurring income stream, to your business to scale your business.
Dissatisfied patients, will not refer their family members and friends to your clinic. The impact; an increased marketing budget and your staffs online social media efforts, to attract, engage and obtain new patient referrals. Never under estimate the importance and power of word of mouth referrals.
With over twenty years of experience in consulting and caring for thousands of weight loss surgery patients. I can guarantee you one thing. Often the patient feels that once they have paid and had surgery, the attention they receive is suddenly dropped to nothing or a minimum.
This is the problem, of just utilizing the classic medical model in your practice. It just cannot manage your patients in a comprehensive manner.
So what can you do differently?
Now is the time to implement the use of online education tools and meetings to complement the individual consultation.
From a surgeons perspective, you can directly double to triple your initial consultation fee, by packaging the first visit as a program, rather than just a consultation, to add the value of 4 to 5 appointments of knowledge.
From the follow up perspective of your patient care, also provide online education in an automated manner to support the individual consultations. This is the only way to be able to offer unlimited support, which allows your clinic to stand out from the crowd with respect to follow up support. This will certainly lead to better patient follow up and reduce patient loss to follow up. The more patients on your books, then your income streams increase to allow your profit margins to passively increase also.
We will now discuss this in more detail using the flow chart as a guide.
Initial surgical consultation:
- Once a new client booking is made and email will be sent via the admin staff asking for prepayment which will allow immediate access to a series of videos. These series of videos will provide the detailed discussion points that every one of your new client must and need to know. As you have the luxury of a video, you will certainly add plenty more detail to gain the immediate confidence of your potential new client, by sharing information that they are unable to google. As a specialist surgeon you have just said the bar higher to gain respect of your client before even meeting them.
- This initial process allows pre-payment, elimination of loss of income and you can double to triple your initial consultation fee, because you have added so much more value to your clients experience and knowledge. Personally at the initial appointment, clients often ask where they need to pay and are surprised and shocked that they don't need to pay anything else, as their perceived value is so high.
- Your initial consultation time and effort is halved if not more for you, helping you to reduce your workload by spending half the time with your patient. You then have the choice to leave clinic earlier or see more patients and reduce your overall number of consultative clinics.
- All of your intellectual property is protected via software (membership site) which limits access and determines how long access to the video content will be available.
- The other advantage of using the package program system, is that patients who are seeking the earliest appointment, do not need to wait to begin the process. As soon as they book an appointment, they can begin their education process immediately, plus you get pre paid.
Initial allied health consultations:
- This exact same principle as discussed for yourself can be applied to the whole team.
- I personally have used this approach on an individual basis and I also provide pre surgery education as a group setting, where no individual appointment is provided pre surgery. You may wonder is this method effective. I can guarantee you 100% it is. As I have had a number of people reflect on the knowledge shared and decided to not go ahead with the surgery. Market research has also shown a strong preference to the group over individual education.
Post surgery unlimited support for your Bariatric Clinic patients:
- The aspects of the online support program would now include:
- a series of automated emails to remind everyone what to do at each stage
- full access to the series of emails
- monthly weight loss surgery specific teleconference calls
- monthly personal development online zoom meetings
- monthly guest speaker online zoom meetings
- access to weight loss surgery specific private facebook groups
- individual support provided based on your clinics preferences
- Unlimited sms, phone and email support
- Every online meeting is recorded and emailed out for the patients to view in their own time
- Content from the live online meetings can then be be used as new content within the membership site.
Once you have a system in place that excels in patient care and results, it becomes so much easier to attract new referrals.
This is when my 20 plus years of working, educating, supporting and counseling individuals throughout their weight loss surgery journey, I can offer an intrinsic level of understanding to successfully support your marketing to attract new referrals.
Successful communication and attracting new referrals
- With your marketing messaging, prior to even sending your love to the community, you must reflect back to how is your Bariatric Clinic represented on line. Is the messaging clear to your target market. It is not just individuals interested in weight loss surgery. This needs to be detailed down to male/female, pre surgery or post, first surgery or secondary, long term weight loss surgery individual struggling and or seeking ongoing support. Does your website, social media reflect a clear messaging of who you are servicing.
- Once you have narrowed in on your niche market there are four keys steps to how you copyright your script to engage them in your services.
- This can be achieved on an organic or paid ad.
- This whole process must then be automated so the messaging to your ideal future patient, obtains their contact details, to our your administrative staff address any final concerns and book them into the system for a consultation.
- This process is very involved and I will set this up for you to have two automated systems working in the background to grow your email list organically, for two patient profiles of your choice and have a review of your website to ensure maximum potential patient experience to engage them to contact your clinic.
The compound effect of combining a marketing magnet of a Bariatric Business plus Patients who stay on board for ongoing support, is an increased opportunity of potential income streams to grow your profit margins of your practice to the 6-7+ figure
Increase your Bariatric Income Streams
- There are two different influx of patients who would use your clinics follow up support. These include:
- the current patients of the clinic plus
- brand new patients to the clinics who have already had surgery and are seeking a better support system. This is an example where your income can increase on a passive basis and help you avoid burnout.
- Weight loss surgery patients require supplementation of multi vitamins, shakes, protein powders, bats, collagen powder and etc. An online shop will increase your passive income opportunities as a recurring income basis. I will set up the online shop for you, which stocks, and delivers the supplements to the patients door. No time commitment is requires from your staff.
- Multiple online courses which can be used on a self taught basis, therefore no staff involvement is required.
- Online programs can include direct support from the allied health staff at varying levels. This is a perfect example of how your staff can mange the patient numbers at the clinic is a more manageable way long term also.
- I will train your staff how to run programs on line.
Patient Testimonial - Barry brown
Patient Testimonial - Deb
Patient Testimonial - Michelle
TO ACHIEVE THE ABOVE, YOUR CLINIC WILL BE PROVIDED WITH
- A fully customized membership website covering the nutritional, medical and lifestyle needs for every surgery type of the Band, Sleeve, Bypass; Roux En Y and the Mini Gastric including:
- Weight loss surgery videos providing the education for pre, post and long term post their surgery to succeed.
- Blue print of the automated email support each patient receives specific to each weight loss surgery, to remind them what is required at every single step
- Blue print of the email content to explain the monthly conference calls and live zoom meetings.
- Blue print of the email content to send to the clients, to organize pre payment and access to the videos prior to their consultations and ongoing
- Creation of multiple membership levels for each surgery, with times accessed to content
- Automation of pre payment and access to the content
- Protection of your intellectual property
- Business coaching to teach your team how to:
- create effective content to support your patients and continually grown the value of your clinics ongoing support
- how to effectively educate online and meet individual needs over the phone or zoom in a group setting
No technical knowledge is required, as Helen Bauzon builds and implements the system for your clinic, for you. Management of the system is minimal and staff will be trained on this. If your staff can send an email, then can manage the system to add patients and let the automated program do the work for your team, and improve the patient are and follow up to achieve a 90% patient retention rate
Lets address a few questions you may have it this point ?
I am too busy to do any of the work
I am not confident my allied health staff can run the online programs
Will the workload to administer by my admin staff increase considerably?
Will this program cater for all surgery types?
How does the pre payment for the consultation occur?
How is the content of the videos protected ?
How is the content of the videos tailored to match the advice of my specific Bariatric team?
Is all the content for emails provided?
Would the option exist to use your services to provide the online support alongside our dietitians?
Work with Helen & YOU will also RECEIVE these 3 EXCLUSIVE BONUSES. Total value $16,900 FOR FREE
BONUS #1: 12 months support
Your Bariatric team will have access to 12 monthly live zoom coaching calls to increase their knowledge and confidence:
- to add content into online unlimited support program
- further refine the marketing of your practice
- how to successfully educate using technology on line in a group setting
BONUS #2: 12 months access to an online training videos
It's important to be able to receive access to the required information to help you understand the marketing of your practice, creation and delivery of your online program as required.
There is a series of videos explaining every single step to successfully educate on line.
BONUS #3: 12x 1 hour individual business coaching sessions
I will coach on an individual basis over the 12months as required to meet your Bariatric education and financial needs. Coaching will be conducted online.
If after 12month of working together, we have not achieved your financial goals, I will continue working together with your team until this goal is achieved.